I'm an advertising photographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods.

First production Canon 7d in the US

Posted: September 29th, 2009 | Author: Lee White | Filed under: Canon, Canon 7d, video | Tags: , , , , , , , | No Comments »

Having one of the first production Canon 7d DSLRs in the US I have to think of what glass I want to put on it. Photographers love their glass, they love the rainbow colors reflecting off the multicoating, the image snapping into focus and the silky smooth feel of a fine rotating focus barrel. Up until now, photographers have had to live with the manufacturers line of lenses which are often very good especially the high end models or after market brands of varying quality with an occasional standout. Now there is a growing line of very high quality lenses that are especially well-suited to the latest DSLRs with video capabilities.

Still photographers now have access to a line of extraordinary Zeiss prime lenses much like feature filmmakers have been able to use for years. (Lenses that are still compatible with many of the electric functions of the camera but that have been set up to have an exquisitely long manual focus pull that make manual follow focus and track focus much easier.) The very wide prime aperture, along with its nine blades, ensure that the effects of the out-of-focus areas of the picture have an attractively balanced “bokeh” so highly prized by cinematographers.

Zeiss has already created a line of Nikon mount lenses and is starting to fill out the Canon mount lens line of a Planar T 1.4/50mm and Planar T 1.4/85mm with the just announced Distagon T 2.8/21mm and more to come. For more information on Carl Zeiss SLR Lenses go to www.zeiss.com/photo.

I have already decided on my first tandem still/video production with a friend’s classic bright red convertible Corvette and a romantic couple along the beautiful California coast.

Zeiss Distagon f2.8 21mm lens for Canon cameras

Zeiss Distagon f2.8 21mm lens for Canon cameras

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