I'm an advertising photographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods.

SECRETS OF VIDEO PRODUCTION FOR PHOTOGRAPHERS

Posted: November 30th, 2009 | Author: Lee White | Filed under: Apple, Education, Lighting, Workflow, video | Tags: , , , , , , , , , , , , , , , | No Comments »

In the last year, the idea of photographers producing video has exploded and photographers are now gearing up to take advantage of this interest. As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates a fundamental change in your workflow, so you need new tools and techniques to take the step from photography to video. You need to learn what the new technologies mean to you from a photographer’s point of view. This is why Lee White has created two events to help guide you into video. The first is a two–hour evening event that will go over the steps you as a photographer need to know to create video productions. The second is a one-day workshop that will go in-depth about each step so you can start producing your own video.

The Thursday evening will include:

Companies showing the latest in video equipment and software for video suitable for photographers getting into video.

A raffle for a copy of Apple’s Final Cut Studio editing software

FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.

A presentation that covers:

- The photographer’s unique position for this new market

- The creative planning stage and new concepts photographers need to think about

- Pre-production considerations when planning a video shoot

- Understanding lighting, filming and sound techniques for video

- Post-production in the photographer’s studio

The Saturday workshop will include:

- How photographers can apply their present skills to video

- The importance of workflow including recording formats

- Estimating and planning combined photography and video productions

- Tools and techniques of video production

- Camera, lighting and grip equipment demonstrations

- Editing demonstrations

For more information on the workshop visit: Video Workshop

LEE WHITE is presently instructing two college classes on HD video production for photographers at Santa Monica College. One is an intensive six-week class for professionals and the other is a sixteen-week class for photography students at the college. Lee has been a professional advertising photographer for more than thirty years. While still a student at Art Center, College of Design, he shot images for movie posters for Twentieth Century Fox and Paramount. Shortly after starting his professional career, he became involved with photomatics for companies such as Mattel plus shooting on set and so began his career-long adventure with narrative imaging. Over a decade ago, Lee started shooting digital video for clients and has experienced video production on all levels from feature films to simple web content.

Los Angeles events:

Thursday, January 14 evening presentation

6pm-9pm

5th and Sunset Studios

12322 Exposition Blvd

Los Angeles, CA 900064

Saturday, January 16 workshop

10:00 am – 5:00 pm

Helms Daylight Studio

3221 Hutchin Ave #E,

Los Angeles, CA 90034

For more information on the workshop visit: Video Workshop


Denver events:

Thursday, January 28 evening presentation

6 pm – 9 pm

Saturday, January 30 workshop

10 am – 5 pm

Sponsored by:

5_sponsors

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7d, Canon’s Latest Entry in the DSLR Video Race

Posted: September 1st, 2009 | Author: Lee White | Filed under: Canon, Education, Workflow, video | Tags: , , , , , , | No Comments »

Canon 7D DSLR camera with HD video of interest to advertising photographers.  I’m looking forward to testing the 7d to see how it might work for the videos I do for my clients.   Sept. 1, 2009 2:30 A.M. PST breaking news for those thinking about adding video to their photography and just using one camera for both.  Just announced in Sweden a few hours ago was Canon’s 7D with expanded video capablities. In light of the Collision Conference that just happened in Los Angeles this last weekend and the stir created by the video REVERIE created on the 5D Mark II, a new addition to Canon’s DSLR line with video is welcome.  The 7D is a less expensive camera than the 5D Mark II using a smaller CMOS chip of 22.3mm x 14.9mm rather than the full frame chip of 36mm x 24mm which give the 7D a magnification factor of 1.6x.  It is set to be a 18 megapixel still camera using dual Digic 4 image proscessors that also shoots the two HD formats of 1920 x 1080p and 1280 x 720p.  The ISO range is 100 to 6400 like the 5D but tops out at 12,800 expanded unlike the 5D’s expanded reaching 25,600. It has continous raw shooting speed is fast at  8 FPS for 15 frames compared to the 5D at just under 4 FPS.  The autofocus has 19 points instead of 9 points for the 5D.

For video, the long hoped for 24FPS (23.976) is here along with 25FPS and 30FPS (29.97) in 1080p with 720p being restricted to 50 or 60FPS.   The smaller chip means a depth of field much like that of the 35mm motion picture cameras as they both have about the same size image area.  The Canon 7D has an interesting choice of 60FPS for the 720p which helps with fast action, crisper freeze frames and smoother slow motion.  It will be interesting to follow the testing of this camera to see how it might best fit into a photographer’s workflow.  Canon reportly plans on shipping late September.  For more details on this camera visit Canon’s website.

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Professional Photography and Video Merge into Hybrid

Posted: August 31st, 2009 | Author: Lee White | Filed under: Canon, Education, video | Tags: , , , , , , , , , , , , , , , , , , , , , , , | No Comments »

As a professional advertising photographer in Los Angeles, video production was a craft that has been around me daily. I photographed the print side of commercials and shot specials on set working closely with the crew. Then almost a decade ago, I saw the desirability of shooting video to extend my creative range and supply clients with more creative services along with my photography. I first shot in standard definition and now shoot in high definition with incredible tools such as the very cinematic Canon 5d Mark II. As the internet was starting to become fast enough to play clips and cable had a growing need for material, my clients have increasingly asked for video shot with my “photographer’s eye”.

I have taken my skills in lighting, composition and mise-en-scene and applied them to the continuous narrative that is video. I first sought out video editors to learn what was needed to join clips together to tell a flowing story. If you know where you want to end up, it is much easier to get there. As I learned editing, it allowed me to understand what needs to be shot and how it needs to edit together. From there it has been practice, shooting for clients and watching the trends in films, commercials and on the web. It has come to a point where I teach a college course for professional photographers who want to learn video.

I’m using a Canon 5d Mark II on a rig by Redrock Mirco. Photo by the well known retoucher Dennis Dunbar.

Lee White using Canon 5d in video mode with Redrock Micro gear.

Lee White using Canon 5d in video mode with Redrock Micro gear.

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NAB inspires with new ideas, techniques and equipment.

Posted: May 2nd, 2009 | Author: Lee White | Filed under: Canon, Education, Workflow, photo lighting | Tags: , , , , , , , , , , , , , , , , , , , , , , , | No Comments »

Los Angeles photographers have the NAB convention to help keep them up-to-date. Commercial photographers like me often do advertising photography with the flavor of photojournalism to make location photography seem more real including my video work. The new video equipment I saw at NAB will help with that. When I do editorial photography, I often get to do video interviews and some of the new equipment will help with that was well.

Los Angeles photographer dramatic night portraiture

Los Angeles photographer dramatic night portraiture with Canon 5D

I had some very productive chats with the following representatives and want to thank them for all their information. In chronological order Peter of Lectronics, Fred at Audio Technica, Red of Photoflex, Joey of Mathhews Studio Equipment, Greg at JVC, Douglas at Shure, Ulrich Goetze of California Sunbounce, Mike of Marshall Electronics, Bernie of Panasonic, and Jennifer of dedoweightfilm.de.

California photographers are lucky to have so many resources locally. I have been shooting video for over seven years and there is more demand for it than ever.

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Los Angeles advertising photographer Lee White focuses on healthy living.

Posted: April 29th, 2009 | Author: Lee White | Filed under: Education, photo lighting | Tags: , , , , , , , , , | No Comments »

California photographers are right in the middle of the country’s most health conscious region. Advertising photography of healthy food, year around outdoor activities and mind/body health are photographed here. Location photography is easy with endless sunny days, beautiful beaches and mountains.

Los Angeles photographer Lee White shoots healthy lifestyle - Yoga

Los Angeles photographer Lee White shoots healthy lifestyle - Yoga

Yoga studios and gyms seem to be on every block providing commercial photographers like me beautiful models for my advertising and editorial photography.

Photography hints: use cool pastel colors to make your subject’s skin tones standout. Cool colors also help present a calm quiet atmosphere.

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Los Angeles commercial photographer Lee White involvement with ESL teacher conference in California.

Posted: April 19th, 2009 | Author: Lee White | Filed under: Canon, Education | Tags: , , , , , , , , , , , , , | No Comments »

Advertising, editorial, and corporate photography is the main stay of my Los Angeles advertising photography studio’s work. Since many of my assignments as a corporate and magazine photographer include a video interview, it was natural I would be asked to help out at Ventura College and Santa Barbara City College during video projects. Being involved with photography education, I always feel privileged to assist other educators.

ESL teacher Kari Tudman presenting at CATESOL conference

ESL teacher Kari Tudman presenting at CATESOL conference

Los Angeles advertising photographer Lee White presenting at CATESOL conference.

Los Angeles advertising photographer Lee White presenting at CATESOL conference.


The CATESOL presentation was given by the well-known ESL teacher, Kari Tudman who used producing a video in class as a classroom community building project. During the class project, I assisted Kari and the students with technical advice and a second camera when needed. Kari and the students did the bulk of the work themselves and a good job at that. The two videos turned out very funny and the students really enjoyed working together. I then did a slight reedit, grading and sweetening of the projects at my Los Angeles photography studio to prepare the two videos for presentation in a large conference room. I also helped out at the presentation to make sure there were no technical problems and answer a few questions.

Photography hints: With over fifteen years of experience in photography education, I find I have benefited as much as I have contributed to any class. Take the opportunity to share your knowledge and give to your community.

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Video class for photographers starting very soon.

Posted: April 4th, 2009 | Author: Lee White | Filed under: Canon, Education, Lighting, Workflow, video | Tags: , , , , , , , , , | No Comments »

Ready to expand from still photography to HD video? Before you take the plunge, sign up for a highly informative class at Santa Monica College designed to take the photographer through all the steps of preproduction, production and postproduction while building on the skills he already has given by Los Angeles advertising photographer Lee White. By the end of the class, an experienced photographer should be able to start producing short form videos.

The class will cover DSLRs with HD video capabilities as well as traditional video cameras , workflow, treatments, estimating, planning, digital formats, camera techniques, lighting equipment and techniques, sound equipment and techniques, narrative techniques, editing with Final Cut Pro and output. At the first class, equipment from Canon, Panasonic, Redrockmicro, Marshall monitors, and Bogen are scheduled for discussion and viewing.

Photographers are particularly well place to learn the video skills that will add value to their services and a new creative outlet.

You need to act fast as there is limited enrollment contact lee@leewhitephoto.com

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Video-Students jumping for joy.

Posted: March 18th, 2009 | Author: Lee White | Filed under: Canon, Education | Tags: , , , , , , , , , , | No Comments »

Lee White filming the exciting conclusion of a scene.

Lee White filming the exciting conclusion of a scene.

[caption id="attachment_156" align="alignnone" width="500" caption="Lee White with students involved with a class video project. "]Lee White with students involved with a class video project.  [/caption]
Here are a couple of shots, taken with a Canon G9, during a recent video session I did at Santa Barbara City College for a non-photo class. I have been teaching and lecturing in photography classes as well as volunteering to do photography and video for non-photo classes for over fifteen years. I’m always happy to help out and find the student’s enthusiasm contagious.

In the future, I hope to see more interaction between the image making and non-image making classes so image-making students can learn how to deal with situations they will face out of school. Almost all image-makers, except a few fine art creators, have to learn how to communicate with non-image making people and become team players while not losing their individual identity. As image-makers, we are usually part of a collaboration in creating something more than just images, our images are combined with text, spoken language and music to convey a total message that communicates information and emotions about an idea, an event, a service, or a product. The sooner students can enjoy the interaction and creativity that comes with collaboration, the sooner they will be comfortable with the world after school.

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