I'm an advertising photographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods.

Photography of healthy lifestyles

Posted: May 20th, 2009 | Author: Lee White | Filed under: Canon, Green, photo lighting | Tags: , , , , , , , , , , , , | Comments Off

As a California photographer, I have great weather for healthy lifestyle images all year round.  I especially love the summer months for surf and turf images when I get either rich blue skies or dramatic cloud filled backgrounds.

California surfer showing healthy lifestyle

California surfer showing healthy lifestyle

Combining great locations with my lighting style allows for some stunning advertising or editorial photography.  Casting of models and/or locations is easy for California photographers and clients in the place where the healthy lifestyle trend was started.  Being on the west coast means wide sandy beaches, vast deserts and majestic mountains for striking images.

Corporate imaging here is great too!  New facilities in open green areas are ideal for portraying the new face of greener corporations.

Photo hint:  Even when shooting at golden hour be ready to use supplemental lighting techniques like strobes or reflectors.  You might find the perfect shot is towards the sun which can add real life to an image as well as extra depth.  Photography is a craft.  Photographed with Canon camera and strobe.

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Advertising photography- dramatic lighting of a Ryan PT22 classic airplane

Posted: April 2nd, 2009 | Author: Lee White | Filed under: Canon, Green, photo lighting | Tags: , , , , , , , , , , , , , | No Comments »

Classic Ryan PT22

Classic Ryan PT22


This is a location photo out of a quick edit of a recent advertising photo shoot I did, near Los Angeles, with a classic Ryan PT22 1935 airplane. The model is John Campanella, son of the well-known actor, Joseph Campanella and quite a good talent himself. I‘ll post a few from the final edit soon along with a video of the shoot.

Until then for you photo enthusiasts, I used a Canon 5d, along with a chimera soft box and Canon 580 EX strobes, with rechargeable batteries to stay green, connected by pocket wizards, again rechargeable. The sun was in and out all afternoon so this combination allowed me to move quickly and light the face beautifully just as the sun came out of the clouds. Location photography is an art in itself, so remember it is about the craft not the equipment.

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Will there be enough wilderness?

Posted: January 21st, 2009 | Author: Lee White | Filed under: Green | No Comments »

This weekend I taught a backcountry navigation class. I have been a photography educator and outdoor instructor for many years. Over the years, I have taught nature photography, people photography, backcountry navigation, and backpacking classes to teenagers through senior citizens. I presently instruct for Wilderness Outings and before that for A16 outfitters whose motto is “Leave only foot prints, take only memories” and in my case “take only pictures”. I love teaching about how to enjoy the great wilderness areas of the world in a safe comfortable way. It’s great to see people learn about how best to photograph places few ever get to experience so they can share their vision with others. The recent navigation class teaches them how to find their way in the backcountry using USGS topo maps and compasses.

Discussing geographic features.

Discussing geographic features.

Working from map to field.

Working from map to field.

Is it little wonder as a professional photographer much of my present work is people portraits in their environment on location. Some of my advertising photography and video requires the control I have shooting in my studio but it is hard to beat the spontaneity that often happens on location. As I teach in my outdoor classes, it is good to approach a project with a plan and know what you are doing but also stay open to new ideas. I was recently photographing a V.P. at Comerica Bank for a magazine cover and feature story. The V.P. had a great suggestion for a very graphic location just a block away from the original location but hidden from anyone who did not know it was there. I have developed a very portable lighting kit for just such opportunities. We actually did three very nice variations around that spot. It’s great to get your subject involved; the images are much more engaging to the viewer. Pictures of the V.P. will follow after the magazine has had the chance to publish them first.

I grew up spending my weekends and summers wandering the Sonoran Deserts and Rocky Mountains. My entertainment, as a teenager, was hiking with friends and photographing them. Little did I know, I was honing my skills for what I would partly do as a professional photographer and educator. I now see how very fragile earth is compared to what we can do to her. In a future blog, I will discuss how I work at protecting the environment while operation a photography studio.

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