I'm an advertising photographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods.
Posted: October 14th, 2009 | Author: Lee White | Filed under: Canon 7d, Lighting, photo lighting, video | Tags: California advertising photographer, dramatic lighting, editorial photographer, Lee White, Litepanels Micro, Los Angeles advertising photographer, Los Angeles photographer, video, Zeiss 28mm lens | No Comments »
Now that the Canon 7d is out, can new video from Nikon and Panasonic be far behind? Some more interesting new products are out to help photographers move into doing short form video. One of the problems that photographers got away from long ago was the need to use constant lights with the advent of strobes. The constant lights were hot both to handle and on the subject, it took a lot of wattage to get a decent exposure, and were 3200 K so had to be gelled to balance with daylight which brought down the power even more. Well, as wonderful as strobes are and I’m a big advocate of using them whenever possible except for a very few highly specialized stop motion systems, they are useless for video.
If you want to shoot video, now there are a number of choices beyond the old tungsten lights. One type that is finding favor with cinematographers is the new LED light. As a light source, they are powerful (for their size), small, sturdy, draw little power and a are daylight-balanced source that run very cool. As of now, to light large areas you still might need a number of 1 x1 panels that can cost quite a bit but that will surely change in the near future. For now you can start by trying one of the smaller battery powered on camera LED lights like the Litepanels Mirco or MicroPro. Powerful enough to light small scenes or use as a fill in some cases, it can be dimmed with little color change. I have found them useful off camera for interviews or as a kicker and on camera for an eye-light and run and gun situations. I wish I had had some when filming in the catacombs of Paris a few years ago. The quarters were cramped with no place for stands and these LED lights could have been hand held right where I needed them. Image by © Lee White
Litepanels Micro LED
Zeiss continues to grow their line of Canon mount manual focus lenses that are especially suited for the DSLRs with video capabilities. The latest is the ZEISS Distagon T* 2/28 ZE which is a moderate wide-angle lens designed for full-frame (D)SLR cameras, delivering a 74-degree field of view. Like the other Zeiss ZE lenses, it incorporates a CPU and data contacts for communication with the camera body and long focus pull. This lens is meant to be used on the Canon cameras such as the 5d Mark II and the new 7d. As I have mentioned before, Zeiss already has a line of Nikon lenses for video capable DSLRs.
Zeiss Distagon F2 28mm lens for Canon
Posted: May 20th, 2009 | Author: Lee White | Filed under: Canon, Green, photo lighting | Tags: active lifestyle, advertising images, advertising photography, california photographers, Canon 5d, commercial photographers, dramatic lighting, editorial photographer, healthy lifestyle, location photographer, Los Angeles photographer, people photography, surfer | Comments Off
As a California photographer, I have great weather for healthy lifestyle images all year round. I especially love the summer months for surf and turf images when I get either rich blue skies or dramatic cloud filled backgrounds.
California surfer showing healthy lifestyle
Combining great locations with my lighting style allows for some stunning advertising or editorial photography. Casting of models and/or locations is easy for California photographers and clients in the place where the healthy lifestyle trend was started. Being on the west coast means wide sandy beaches, vast deserts and majestic mountains for striking images.
Corporate imaging here is great too! New facilities in open green areas are ideal for portraying the new face of greener corporations.
Photo hint: Even when shooting at golden hour be ready to use supplemental lighting techniques like strobes or reflectors. You might find the perfect shot is towards the sun which can add real life to an image as well as extra depth. Photography is a craft. Photographed with Canon camera and strobe.
Posted: May 2nd, 2009 | Author: Lee White | Filed under: Canon, Education, Workflow, photo lighting | Tags: Audio Technica, California advertising photographer, california photographers, California sunbounce, Canon 580 EX, Canon 5d, commercial photographers, corporate portraits, dedo lights, direct light, dramatic lighting, editorial photographer, JVC video cameras, Lectrosonics, Lee White, location photographer, Los Angeles photographer, Marshall Electronics, Matthews Studio Equipment, panasonic video cameras, people photographer, Photoflex, Shure, video | No Comments »
Los Angeles photographers have the NAB convention to help keep them up-to-date. Commercial photographers like me often do advertising photography with the flavor of photojournalism to make location photography seem more real including my video work. The new video equipment I saw at NAB will help with that. When I do editorial photography, I often get to do video interviews and some of the new equipment will help with that was well.
Los Angeles photographer dramatic night portraiture with Canon 5D
I had some very productive chats with the following representatives and want to thank them for all their information. In chronological order Peter of Lectronics, Fred at Audio Technica, Red of Photoflex, Joey of Mathhews Studio Equipment, Greg at JVC, Douglas at Shure, Ulrich Goetze of California Sunbounce, Mike of Marshall Electronics, Bernie of Panasonic, and Jennifer of dedoweightfilm.de.
California photographers are lucky to have so many resources locally. I have been shooting video for over seven years and there is more demand for it than ever.
Posted: April 29th, 2009 | Author: Lee White | Filed under: Education, photo lighting | Tags: advertising images, advertising photographer, california photographers, commercial photographers, editorial photographer, Lee White, lifestyle, location photographer, Los Angeles photographer, people photographer | No Comments »
California photographers are right in the middle of the country’s most health conscious region. Advertising photography of healthy food, year around outdoor activities and mind/body health are photographed here. Location photography is easy with endless sunny days, beautiful beaches and mountains.
Los Angeles photographer Lee White shoots healthy lifestyle - Yoga
Yoga studios and gyms seem to be on every block providing commercial photographers like me beautiful models for my advertising and editorial photography.
Photography hints: use cool pastel colors to make your subject’s skin tones standout. Cool colors also help present a calm quiet atmosphere.
Posted: April 2nd, 2009 | Author: Lee White | Filed under: Canon, Green, photo lighting | Tags: CA, california photographers, Canon 580 EX, Canon 5d, classic airplane, commercial photographers, dramatic lighting, Joseph Campanella, Lee White, Los Angeles, Los Angeles photographer, portrait, Ryan PT22 airplane, video | No Comments »
Classic Ryan PT22
This is a location photo out of a quick edit of a recent advertising photo shoot I did, near Los Angeles, with a classic Ryan PT22 1935 airplane. The model is John Campanella, son of the well-known actor, Joseph Campanella and quite a good talent himself. I‘ll post a few from the final edit soon along with a video of the shoot.
Until then for you photo enthusiasts, I used a Canon 5d, along with a chimera soft box and Canon 580 EX strobes, with rechargeable batteries to stay green, connected by pocket wizards, again rechargeable. The sun was in and out all afternoon so this combination allowed me to move quickly and light the face beautifully just as the sun came out of the clouds. Location photography is an art in itself, so remember it is about the craft not the equipment.