I'm an advertising photographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods.

First production Canon 7d in the US

Posted: September 29th, 2009 | Author: Lee White | Filed under: Canon, Canon 7d, video | Tags: , , , , , , , | No Comments »

Having one of the first production Canon 7d DSLRs in the US I have to think of what glass I want to put on it. Photographers love their glass, they love the rainbow colors reflecting off the multicoating, the image snapping into focus and the silky smooth feel of a fine rotating focus barrel. Up until now, photographers have had to live with the manufacturers line of lenses which are often very good especially the high end models or after market brands of varying quality with an occasional standout. Now there is a growing line of very high quality lenses that are especially well-suited to the latest DSLRs with video capabilities.

Still photographers now have access to a line of extraordinary Zeiss prime lenses much like feature filmmakers have been able to use for years. (Lenses that are still compatible with many of the electric functions of the camera but that have been set up to have an exquisitely long manual focus pull that make manual follow focus and track focus much easier.) The very wide prime aperture, along with its nine blades, ensure that the effects of the out-of-focus areas of the picture have an attractively balanced “bokeh” so highly prized by cinematographers.

Zeiss has already created a line of Nikon mount lenses and is starting to fill out the Canon mount lens line of a Planar T 1.4/50mm and Planar T 1.4/85mm with the just announced Distagon T 2.8/21mm and more to come. For more information on Carl Zeiss SLR Lenses go to www.zeiss.com/photo.

I have already decided on my first tandem still/video production with a friend’s classic bright red convertible Corvette and a romantic couple along the beautiful California coast.

Zeiss Distagon f2.8 21mm lens for Canon cameras

Zeiss Distagon f2.8 21mm lens for Canon cameras

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7d, Canon’s Latest Entry in the DSLR Video Race

Posted: September 1st, 2009 | Author: Lee White | Filed under: Canon, Education, Workflow, video | Tags: , , , , , , | No Comments »

Canon 7D DSLR camera with HD video of interest to advertising photographers.  I’m looking forward to testing the 7d to see how it might work for the videos I do for my clients.   Sept. 1, 2009 2:30 A.M. PST breaking news for those thinking about adding video to their photography and just using one camera for both.  Just announced in Sweden a few hours ago was Canon’s 7D with expanded video capablities. In light of the Collision Conference that just happened in Los Angeles this last weekend and the stir created by the video REVERIE created on the 5D Mark II, a new addition to Canon’s DSLR line with video is welcome.  The 7D is a less expensive camera than the 5D Mark II using a smaller CMOS chip of 22.3mm x 14.9mm rather than the full frame chip of 36mm x 24mm which give the 7D a magnification factor of 1.6x.  It is set to be a 18 megapixel still camera using dual Digic 4 image proscessors that also shoots the two HD formats of 1920 x 1080p and 1280 x 720p.  The ISO range is 100 to 6400 like the 5D but tops out at 12,800 expanded unlike the 5D’s expanded reaching 25,600. It has continous raw shooting speed is fast at  8 FPS for 15 frames compared to the 5D at just under 4 FPS.  The autofocus has 19 points instead of 9 points for the 5D.

For video, the long hoped for 24FPS (23.976) is here along with 25FPS and 30FPS (29.97) in 1080p with 720p being restricted to 50 or 60FPS.   The smaller chip means a depth of field much like that of the 35mm motion picture cameras as they both have about the same size image area.  The Canon 7D has an interesting choice of 60FPS for the 720p which helps with fast action, crisper freeze frames and smoother slow motion.  It will be interesting to follow the testing of this camera to see how it might best fit into a photographer’s workflow.  Canon reportly plans on shipping late September.  For more details on this camera visit Canon’s website.

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