I'm an advertising photographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods.

Apple Computers Black Friday Sale True!

Posted: November 23rd, 2009 | Author: Lee White | Filed under: Apple | Tags: , , , , | No Comments »

You’re hearing it here first, all the rumors you have heard about a apple having a black Friday is true! Visit our Association online store the day after Thanksgiving, Friday, November 27th for a special holiday shopping event. You’ll find dozens of great iPod, iPhone, and Mac gift ideas – all with free shipping. Remember, you can order for yourself or on behalf of friends and family!

Also, don’t forget to visit our Association Online Store on Monday, November 30th to learn about exclusive products available only on the Apple Online Store. Association customers will also receive free shipping on all items in their Apple online store. This includes items priced under $50. This is a great time to purchase Mac and iPod accessories for the holidays and to make equipment purchases before the 2009 tax year is up!

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First production Canon 7d in the US

Posted: September 29th, 2009 | Author: Lee White | Filed under: Canon, Canon 7d, video | Tags: , , , , , , , | No Comments »

Having one of the first production Canon 7d DSLRs in the US I have to think of what glass I want to put on it. Photographers love their glass, they love the rainbow colors reflecting off the multicoating, the image snapping into focus and the silky smooth feel of a fine rotating focus barrel. Up until now, photographers have had to live with the manufacturers line of lenses which are often very good especially the high end models or after market brands of varying quality with an occasional standout. Now there is a growing line of very high quality lenses that are especially well-suited to the latest DSLRs with video capabilities.

Still photographers now have access to a line of extraordinary Zeiss prime lenses much like feature filmmakers have been able to use for years. (Lenses that are still compatible with many of the electric functions of the camera but that have been set up to have an exquisitely long manual focus pull that make manual follow focus and track focus much easier.) The very wide prime aperture, along with its nine blades, ensure that the effects of the out-of-focus areas of the picture have an attractively balanced “bokeh” so highly prized by cinematographers.

Zeiss has already created a line of Nikon mount lenses and is starting to fill out the Canon mount lens line of a Planar T 1.4/50mm and Planar T 1.4/85mm with the just announced Distagon T 2.8/21mm and more to come. For more information on Carl Zeiss SLR Lenses go to www.zeiss.com/photo.

I have already decided on my first tandem still/video production with a friend’s classic bright red convertible Corvette and a romantic couple along the beautiful California coast.

Zeiss Distagon f2.8 21mm lens for Canon cameras

Zeiss Distagon f2.8 21mm lens for Canon cameras

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Photography of healthy lifestyles

Posted: May 20th, 2009 | Author: Lee White | Filed under: Canon, Green, photo lighting | Tags: , , , , , , , , , , , , | Comments Off

As a California photographer, I have great weather for healthy lifestyle images all year round.  I especially love the summer months for surf and turf images when I get either rich blue skies or dramatic cloud filled backgrounds.

California surfer showing healthy lifestyle

California surfer showing healthy lifestyle

Combining great locations with my lighting style allows for some stunning advertising or editorial photography.  Casting of models and/or locations is easy for California photographers and clients in the place where the healthy lifestyle trend was started.  Being on the west coast means wide sandy beaches, vast deserts and majestic mountains for striking images.

Corporate imaging here is great too!  New facilities in open green areas are ideal for portraying the new face of greener corporations.

Photo hint:  Even when shooting at golden hour be ready to use supplemental lighting techniques like strobes or reflectors.  You might find the perfect shot is towards the sun which can add real life to an image as well as extra depth.  Photography is a craft.  Photographed with Canon camera and strobe.

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Dom DeLuise dies, we lose a great talent and gracious man.

Posted: May 6th, 2009 | Author: Lee White | Filed under: Lighting | Tags: , , , , , , , , , | No Comments »

Dom DeLuise died today and the world lost a very funny comic and a wonderfully kind man.  As a Los Angeles advertising photographer, I had the privilege of working with Dom recently, possibly his last commercial photography session.  I have included one of my favorite photographs from that shoot.

Dom DeLuise last photography session with Los Angeles professional photogrpaher Lee White

Dom DeLuise last photography session with Los Angeles professional photographer Lee White

I was doing advertising photographs for his house ware – cookware line.  Many of the shots involved food as props and you guessed it, Dom being the connoisseur that he was insisted on bringing the props.  He showed up at my Los Angeles studio with a limo full of fine cheeses, marvelous smoked meats and fish, luscious fruits and vegetables.  The shoot was incredibly fun.  There was Dom in each shot surrounded by one of the things he loved, great food, happy as could be.  As we finished each shot, Dom always the gracious host, even in my studio, would make everyone sit down and eat all the food from that shot.  It was like being in an Old Italian movie where the cast and crew would shoot then take a meal break together then back to shooting.  All the while, Dom would be telling stories of working with Hollywood’s elite.  I think I had at least a ten-course meal that day and loved every minute of it.

I will never forget that last enchanting day I spent with this kind and loving man, a very funny man and a man who lived life to the fullest.  I will always appreciate the gentleness he showed my daughter and niece when they stopped by and he insisted on have them take a picture with him and his beloved bird.

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A personal shot that’s not a personal shot.

Posted: February 24th, 2009 | Author: Lee White | Filed under: Canon | Tags: , , , , , , , , , , , , , , , , | No Comments »

Louisa

I did this shot for a job but it looks like a real shot of a friend. There is a level of comfort the subject has that speaks to a certain level of intimacy. It’s the emotional connection between the subject and the viewer that I always strife for in my images. In reality, it is a model I had never met before this shoot, being photographed by me, a professional advertising photographer on set, but it looks like two people in a trusting relationship. You know this person, you like this person. The feeling is helped by the unusual angle.

A key element in an advertising photograph, trust.

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