I'm an advertising photographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods.
Posted: August 31st, 2009 | Author: Lee White | Filed under: Canon, Education, video | Tags: 5d Mark II, advertising photographer, CA, California, California advertising photographer, california photographers, Canon, Canon 5d, college class in video, college instructor, commercial photographers, dramatic lighting, editorial photographer, Lee White, location photographer, Los Angeles, Los Angeles advertising photographer, narrative, people photography, photography, photography educator, portrait, Redrock Micro, video | No Comments »
As a professional advertising photographer in Los Angeles, video production was a craft that has been around me daily. I photographed the print side of commercials and shot specials on set working closely with the crew. Then almost a decade ago, I saw the desirability of shooting video to extend my creative range and supply clients with more creative services along with my photography. I first shot in standard definition and now shoot in high definition with incredible tools such as the very cinematic Canon 5d Mark II. As the internet was starting to become fast enough to play clips and cable had a growing need for material, my clients have increasingly asked for video shot with my “photographer’s eye”.
I have taken my skills in lighting, composition and mise-en-scene and applied them to the continuous narrative that is video. I first sought out video editors to learn what was needed to join clips together to tell a flowing story. If you know where you want to end up, it is much easier to get there. As I learned editing, it allowed me to understand what needs to be shot and how it needs to edit together. From there it has been practice, shooting for clients and watching the trends in films, commercials and on the web. It has come to a point where I teach a college course for professional photographers who want to learn video.
I’m using a Canon 5d Mark II on a rig by Redrock Mirco. Photo by the well known retoucher Dennis Dunbar.
Lee White using Canon 5d in video mode with Redrock Micro gear.
Posted: April 19th, 2009 | Author: Lee White | Filed under: Canon, Education | Tags: advertising photographer, CA, California, california photographers, canon G9, commercial photographers, editorial photographer, Lee White, Los Angeles photographer, people photographer, photography educator, Santa Barbara City College, Ventura College, video interview | No Comments »
Advertising, editorial, and corporate photography is the main stay of my Los Angeles advertising photography studio’s work. Since many of my assignments as a corporate and magazine photographer include a video interview, it was natural I would be asked to help out at Ventura College and Santa Barbara City College during video projects. Being involved with photography education, I always feel privileged to assist other educators.
ESL teacher Kari Tudman presenting at CATESOL conference
Los Angeles advertising photographer Lee White presenting at CATESOL conference.
presentation was given by the well-known ESL teacher, Kari Tudman who used producing a video in class as a classroom community building project. During the class project, I assisted Kari and the students with technical advice and a second camera when needed. Kari and the students did the bulk of the work themselves and a good job at that. The two videos turned out very funny and the students really enjoyed working together. I then did a slight reedit, grading and sweetening of the projects at my Los Angeles photography studio to prepare the two videos for presentation in a large conference room. I also helped out at the presentation to make sure there were no technical problems and answer a few questions.
Photography hints: With over fifteen years of experience in photography education, I find I have benefited as much as I have contributed to any class. Take the opportunity to share your knowledge and give to your community.
Posted: April 4th, 2009 | Author: Lee White | Filed under: Canon, Education, Lighting, Workflow, video | Tags: Add new tag, advertising photographer, California, Canon 5d, Los Angeles photographer, photography educator, postproduction, preproduction, Santa Monica College, video | No Comments »
Ready to expand from still photography to HD video? Before you take the plunge, sign up for a highly informative class at Santa Monica College designed to take the photographer through all the steps of preproduction, production and postproduction while building on the skills he already has given by Los Angeles advertising photographer Lee White. By the end of the class, an experienced photographer should be able to start producing short form videos.
The class will cover DSLRs with HD video capabilities as well as traditional video cameras , workflow, treatments, estimating, planning, digital formats, camera techniques, lighting equipment and techniques, sound equipment and techniques, narrative techniques, editing with Final Cut Pro and output. At the first class, equipment from Canon, Panasonic, Redrockmicro, Marshall monitors, and Bogen are scheduled for discussion and viewing.
Photographers are particularly well place to learn the video skills that will add value to their services and a new creative outlet.
You need to act fast as there is limited enrollment contact firstname.lastname@example.org
Posted: March 18th, 2009 | Author: Lee White | Filed under: Canon, Education | Tags: CA, California, canon G9, image maker, Lee White, people, people photography, photo, photography educator, Santa Barbara City College, video | No Comments »
Lee White filming the exciting conclusion of a scene.
[caption id="attachment_156" align="alignnone" width="500" caption="Lee White with students involved with a class video project. "]
Here are a couple of shots, taken with a Canon G9, during a recent video session I did at Santa Barbara City College for a non-photo class. I have been teaching and lecturing in photography classes as well as volunteering to do photography and video for non-photo classes for over fifteen years. I’m always happy to help out and find the student’s enthusiasm contagious.
In the future, I hope to see more interaction between the image making and non-image making classes so image-making students can learn how to deal with situations they will face out of school. Almost all image-makers, except a few fine art creators, have to learn how to communicate with non-image making people and become team players while not losing their individual identity. As image-makers, we are usually part of a collaboration in creating something more than just images, our images are combined with text, spoken language and music to convey a total message that communicates information and emotions about an idea, an event, a service, or a product. The sooner students can enjoy the interaction and creativity that comes with collaboration, the sooner they will be comfortable with the world after school.