I'm an advertising photographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods.

NAB inspires with new ideas, techniques and equipment.

Posted: May 2nd, 2009 | Author: Lee White | Filed under: Canon, Education, Workflow, photo lighting | Tags: , , , , , , , , , , , , , , , , , , , , , , , | No Comments »

Los Angeles photographers have the NAB convention to help keep them up-to-date. Commercial photographers like me often do advertising photography with the flavor of photojournalism to make location photography seem more real including my video work. The new video equipment I saw at NAB will help with that. When I do editorial photography, I often get to do video interviews and some of the new equipment will help with that was well.

Los Angeles photographer dramatic night portraiture

Los Angeles photographer dramatic night portraiture with Canon 5D

I had some very productive chats with the following representatives and want to thank them for all their information. In chronological order Peter of Lectronics, Fred at Audio Technica, Red of Photoflex, Joey of Mathhews Studio Equipment, Greg at JVC, Douglas at Shure, Ulrich Goetze of California Sunbounce, Mike of Marshall Electronics, Bernie of Panasonic, and Jennifer of dedoweightfilm.de.

California photographers are lucky to have so many resources locally. I have been shooting video for over seven years and there is more demand for it than ever.

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Advertising photography- dramatic lighting of a Ryan PT22 classic airplane

Posted: April 2nd, 2009 | Author: Lee White | Filed under: Canon, Green, photo lighting | Tags: , , , , , , , , , , , , , | No Comments »

Classic Ryan PT22

Classic Ryan PT22


This is a location photo out of a quick edit of a recent advertising photo shoot I did, near Los Angeles, with a classic Ryan PT22 1935 airplane. The model is John Campanella, son of the well-known actor, Joseph Campanella and quite a good talent himself. I‘ll post a few from the final edit soon along with a video of the shoot.

Until then for you photo enthusiasts, I used a Canon 5d, along with a chimera soft box and Canon 580 EX strobes, with rechargeable batteries to stay green, connected by pocket wizards, again rechargeable. The sun was in and out all afternoon so this combination allowed me to move quickly and light the face beautifully just as the sun came out of the clouds. Location photography is an art in itself, so remember it is about the craft not the equipment.

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Portrait Photo-Drama at sunset

Posted: March 4th, 2009 | Author: Lee White | Filed under: Canon, Lighting | Tags: , , , , , , , , , | No Comments »

Editorial portrait

Editorial portrait

This photograph could easily be used as an editorial photo, possibly an advertising photo, and the technique could be applied to corporate photos as well.

Again, this is location photography with direct light used for impact. I photographed this portrait on the beach at sunset with dramatic clouds in the background, so I wanted to keep the crisp outdoor feel to the picture using direct light. Photographing with direct light can be challenging, but in this case it makes the woman stand out nicely from the powerful background. The portable lighting system I use allows me to adjust to the quickly changing light at sunset and move about without dealing with generators or power cords. This time I used a Canon 5D and Canon EX580. I plan ahead and always think about keeping it simple, so I can concentrate on the picture.

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