I'm an advertising photographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods.

Los Angeles commercial photographer Lee White involvement with ESL teacher conference in California.

Posted: April 19th, 2009 | Author: Lee White | Filed under: Canon, Education | Tags: , , , , , , , , , , , , , | No Comments »

Advertising, editorial, and corporate photography is the main stay of my Los Angeles advertising photography studio’s work. Since many of my assignments as a corporate and magazine photographer include a video interview, it was natural I would be asked to help out at Ventura College and Santa Barbara City College during video projects. Being involved with photography education, I always feel privileged to assist other educators.

ESL teacher Kari Tudman presenting at CATESOL conference

ESL teacher Kari Tudman presenting at CATESOL conference

Los Angeles advertising photographer Lee White presenting at CATESOL conference.

Los Angeles advertising photographer Lee White presenting at CATESOL conference.


The CATESOL presentation was given by the well-known ESL teacher, Kari Tudman who used producing a video in class as a classroom community building project. During the class project, I assisted Kari and the students with technical advice and a second camera when needed. Kari and the students did the bulk of the work themselves and a good job at that. The two videos turned out very funny and the students really enjoyed working together. I then did a slight reedit, grading and sweetening of the projects at my Los Angeles photography studio to prepare the two videos for presentation in a large conference room. I also helped out at the presentation to make sure there were no technical problems and answer a few questions.

Photography hints: With over fifteen years of experience in photography education, I find I have benefited as much as I have contributed to any class. Take the opportunity to share your knowledge and give to your community.

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Video-Students jumping for joy.

Posted: March 18th, 2009 | Author: Lee White | Filed under: Canon, Education | Tags: , , , , , , , , , , | No Comments »

Lee White filming the exciting conclusion of a scene.

Lee White filming the exciting conclusion of a scene.

[caption id="attachment_156" align="alignnone" width="500" caption="Lee White with students involved with a class video project. "]Lee White with students involved with a class video project.  [/caption]
Here are a couple of shots, taken with a Canon G9, during a recent video session I did at Santa Barbara City College for a non-photo class. I have been teaching and lecturing in photography classes as well as volunteering to do photography and video for non-photo classes for over fifteen years. I’m always happy to help out and find the student’s enthusiasm contagious.

In the future, I hope to see more interaction between the image making and non-image making classes so image-making students can learn how to deal with situations they will face out of school. Almost all image-makers, except a few fine art creators, have to learn how to communicate with non-image making people and become team players while not losing their individual identity. As image-makers, we are usually part of a collaboration in creating something more than just images, our images are combined with text, spoken language and music to convey a total message that communicates information and emotions about an idea, an event, a service, or a product. The sooner students can enjoy the interaction and creativity that comes with collaboration, the sooner they will be comfortable with the world after school.

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Editorial Photo-Seeing the light.

Posted: March 1st, 2009 | Author: Lee White | Filed under: Canon, Lighting | Tags: , , , , , , , , , | No Comments »

editorial-portraits
This weekend while walking the dogs down to the beach, I realized I was daydreaming about two advertising photography projects I want to do. Not assignments for an advertising agency, corporate communications or editorial client, but advertising photography projects that I wanted to do for myself. I was thinking about the lighting, casting, wardrobe and propping while I’m sure others this Sunday morning were thinking about where they wanted to go for brunch or the upcoming game. I then thought about a question Ian Summers asked in one of his webinars about whether photography is your calling. Ian questions, “If assignment photography was banned in America, would you continue to make pictures?”

I already have my answer that dovetails in nicely with my last blog post on finding subjects; my answer is of course I would. Recently, I had a very pleasant lunch with some photographers including Anthony Nex, an excellent photographer. While the conversion was engrossing, I couldn’t help but notice a shaft of light that played nicely on the wall across from us in the restaurant. It slowly walked its way along the wall until, as we were leaving, it rested on an abstract painting. I asked Anthony to stand in a spot that would allow the light to play across his face and took the one shot, shown above, with my ever-present Canon G9. No matter how involving the discussion on photography was, it did not detour me from seeing another possible photograph.

It reminded me that not only are there interesting subjects all around but that it is not about the equipment, it’s about the craft. As a professional photographer, for a job, I would have had the necessary equipment to create the light I wanted if it had not been there. In fact, that will be a subject of an upcoming post. But, if photography is your passion, it is about your eye and your craft.

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