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	<title>Lee White &#187; corporate portraits</title>
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	<description>Secrets of an imagemaker</description>
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		<title>NAB inspires with new ideas, techniques and equipment.</title>
		<link>http://www.leewhitephoto.com/blog/archives/215</link>
		<comments>http://www.leewhitephoto.com/blog/archives/215#comments</comments>
		<pubDate>Sat, 02 May 2009 22:48:28 +0000</pubDate>
		<dc:creator>Lee White</dc:creator>
				<category><![CDATA[Canon]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Workflow]]></category>
		<category><![CDATA[photo lighting]]></category>
		<category><![CDATA[Audio Technica]]></category>
		<category><![CDATA[California advertising photographer]]></category>
		<category><![CDATA[california photographers]]></category>
		<category><![CDATA[California sunbounce]]></category>
		<category><![CDATA[Canon 580 EX]]></category>
		<category><![CDATA[Canon 5d]]></category>
		<category><![CDATA[commercial photographers]]></category>
		<category><![CDATA[corporate portraits]]></category>
		<category><![CDATA[dedo lights]]></category>
		<category><![CDATA[direct light]]></category>
		<category><![CDATA[dramatic lighting]]></category>
		<category><![CDATA[editorial photographer]]></category>
		<category><![CDATA[JVC video cameras]]></category>
		<category><![CDATA[Lectrosonics]]></category>
		<category><![CDATA[Lee White]]></category>
		<category><![CDATA[location photographer]]></category>
		<category><![CDATA[Los Angeles photographer]]></category>
		<category><![CDATA[Marshall Electronics]]></category>
		<category><![CDATA[Matthews Studio Equipment]]></category>
		<category><![CDATA[panasonic video cameras]]></category>
		<category><![CDATA[people photographer]]></category>
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		<category><![CDATA[Shure]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.leewhitephoto.com/blog/?p=215</guid>
		<description><![CDATA[NAB inspires Los Angeles advertising photographer Lee White with new ideas, techniques and equipment.  He meets with numerous equipment manufacturers. ]]></description>
			<content:encoded><![CDATA[<p>Los Angeles photographers have the NAB convention to help keep them up-to-date.  Commercial photographers like me often do advertising photography with the flavor of photojournalism to make location photography seem more real including my video work.  The new video equipment I saw at NAB will help with that.  When I do editorial photography, I often get to do video interviews and some of the new equipment will help with that was well.</p>
<div id="attachment_214" class="wp-caption alignleft" style="width: 237px"><img class="size-medium wp-image-214" title="los_angeles_photographer" src="http://www.leewhitephoto.com/blog/wp-content/uploads/2009/05/los_angeles_photographer-227x300.jpg" alt="Los Angeles photographer dramatic night portraiture" width="227" height="300" /><p class="wp-caption-text">Los Angeles photographer dramatic night portraiture with Canon 5D</p></div>
<p>I had some very productive chats with the following representatives and want to thank them for all their information.  In chronological order Peter of <a href="http://www.lectrosonics.com" target="_blank">Lectronics</a>, Fred at <a href="http://www.audio-technica.com" target="_blank">Audio Technica</a>, Red of <a href="http://www.photoflex.com" target="_blank">Photoflex</a>, Joey of <a href="http://www.msegrip.com" target="_self">Mathhews Studio Equipment</a>, Greg at <a href="http://www.jvc.com/pro" target="_self">JVC</a>, Douglas at <a href="http://www.shure.com" target="_self">Shure</a>, Ulrich Goetze of <a href="http://www.sunbounce.com" target="_self">California Sunbounce</a>, Mike of <a href="http://www.mxlmics.com" target="_self">Marshall Electronics</a>, Bernie of <a href="http://www.panasonic.com/business/provideo/home.asp" target="_self">Panasonic</a>, and Jennifer of <a href="http://www.dedolight.com" target="_self">dedoweightfilm.de</a>.</p>
<p>California photographers are lucky to have so many resources locally.  I have been shooting video for over seven years and there is more demand for it than ever.</p>
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		<title>You always have a subject!</title>
		<link>http://www.leewhitephoto.com/blog/archives/111</link>
		<comments>http://www.leewhitephoto.com/blog/archives/111#comments</comments>
		<pubDate>Wed, 25 Feb 2009 08:10:13 +0000</pubDate>
		<dc:creator>Lee White</dc:creator>
				<category><![CDATA[Canon]]></category>
		<category><![CDATA[advertsing photo]]></category>
		<category><![CDATA[corporate headshots]]></category>
		<category><![CDATA[corporate portraits]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[editorial headshots]]></category>
		<category><![CDATA[editorial photo]]></category>
		<category><![CDATA[headshot]]></category>
		<category><![CDATA[location photographer]]></category>
		<category><![CDATA[people photographer]]></category>
		<category><![CDATA[people photography]]></category>
		<category><![CDATA[photography educator]]></category>
		<category><![CDATA[portrait]]></category>

		<guid isPermaLink="false">http://www.leewhitephoto.com/blog/?p=111</guid>
		<description><![CDATA[As an advertising photographer in Los Angeles, CA I have photographed everyone from Hollywood celebrities for international ads to stockholders for corporate annual reports but I still make self portraits.]]></description>
			<content:encoded><![CDATA[<div id="attachment_186" class="wp-caption alignright" style="width: 610px"><img src="http://www.leewhitephoto.com/blog/wp-content/uploads/2009/04/advertising_photograph.jpg" alt="Self Portrait" title="advertising_photograph" width="600" height="572" class="size-full wp-image-186" /><p class="wp-caption-text">Self Portrait</p></div>
<p>As an advertising photographer in Los Angeles, California, I have photographed everyone from Hollywood celebrities for international ads to stockholders for corporate annual reports.  Being a people photographer, I find it interesting that there is a common belief that one needs a celebrity or at least a model to make a good commercial photo.  New photographers sometimes don&#8217;t realize celebrities and models are just real people too.  Admittedly they have more experience in front of a camera and sometimes the support of professional makeup artist, hair stylist and wardrobe people so are more comfortable being photographed.  It&#8217;s our jobs as photographers to create a situation where all our subjects response in the way we want.</p>
<p>Creating and controlling a photo session takes practice, I still practice all the time.  This brings me to the above self-portrait.   Although, I love the interaction with my subjects and find willing people to photograph almost everywhere I go, even if I don&#8217;t find a subject, I always have myself.  I set my Canon 5d on self timer to capture this shot.</p>
<p>It is good practice being in front of the camera.  If you want willing photographic subjects then you should be willing yourself and as a side benefit, you only have to quit shooting when you get tire.  Never fear, in the coming posts the pictures I show and discuss will be of models, celebrities, and &#8220;real&#8221; people, just don&#8217;t forget you always have a subject in you.</p>
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