Posted: April 29th, 2009 | Author: Lee White | Filed under: Education, photo lighting | Tags: advertising images, advertising photographer, california photographers, commercial photographers, editorial photographer, Lee White, lifestyle, location photographer, Los Angeles photographer, people photographer | No Comments »
California photographers are right in the middle of the country’s most health conscious region. Advertising photography of healthy food, year around outdoor activities and mind/body health are photographed here. Location photography is easy with endless sunny days, beautiful beaches and mountains.
Los Angeles photographer Lee White shoots healthy lifestyle - Yoga
Yoga studios and gyms seem to be on every block providing commercial photographers like me beautiful models for my advertising and editorial photography.
Photography hints: use cool pastel colors to make your subject’s skin tones standout. Cool colors also help present a calm quiet atmosphere.
Posted: February 24th, 2009 | Author: Lee White | Filed under: Canon | Tags: advertising headshots, advertising images, advertising photo, advertising photographer, advertising photography, business headshots, California advertising photographer, Canon 5d, corporate photo, editorial photo, headshot, Lee White, lifestyle, Los Angeles photographer, people, people photo, portrait | No Comments »
I did this shot for a job but it looks like a real shot of a friend. There is a level of comfort the subject has that speaks to a certain level of intimacy. It’s the emotional connection between the subject and the viewer that I always strife for in my images. In reality, it is a model I had never met before this shoot, being photographed by me, a professional advertising photographer on set, but it looks like two people in a trusting relationship. You know this person, you like this person. The feeling is helped by the unusual angle.
A key element in an advertising photograph, trust.
