Los Angeles advertising photographer Lee White focuses on healthy living.

Lee White — Thu, 30 Apr 2009 04:49:08 +0000

California photographers are right in the middle of the country’s most health conscious region. Advertising photography of healthy food, year around outdoor activities and mind/body health are photographed here. Location photography is easy with endless sunny days, beautiful beaches and mountains.

Los Angeles photographer Lee White shoots healthy lifestyle - Yoga

Yoga studios and gyms seem to be on every block providing commercial photographers like me beautiful models for my advertising and editorial photography.

Photography hints: use cool pastel colors to make your subject’s skin tones standout. Cool colors also help present a calm quiet atmosphere.

A personal shot that’s not a personal shot.

Lee White — Tue, 24 Feb 2009 09:17:16 +0000

I did this shot for a job but it looks like a real shot of a friend. There is a level of comfort the subject has that speaks to a certain level of intimacy. It’s the emotional connection between the subject and the viewer that I always strife for in my images. In reality, it is a model I had never met before this shoot, being photographed by me, a professional advertising photographer on set, but it looks like two people in a trusting relationship. You know this person, you like this person. The feeling is helped by the unusual angle.

A key element in an advertising photograph, trust.

Lee White » lifestyle

Los Angeles advertising photographer Lee White focuses on healthy living.

A personal shot that’s not a personal shot.