I'm an advertising photographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods.

Dom DeLuise dies, we lose a great talent and gracious man.

Posted: May 6th, 2009 | Author: Lee White | Filed under: Lighting | Tags: , , , , , , , , , | No Comments »

Dom DeLuise died today and the world lost a very funny comic and a wonderfully kind man.  As a Los Angeles advertising photographer, I had the privilege of working with Dom recently, possibly his last commercial photography session.  I have included one of my favorite photographs from that shoot.

Dom DeLuise last photography session with Los Angeles professional photogrpaher Lee White

Dom DeLuise last photography session with Los Angeles professional photographer Lee White

I was doing advertising photographs for his house ware – cookware line.  Many of the shots involved food as props and you guessed it, Dom being the connoisseur that he was insisted on bringing the props.  He showed up at my Los Angeles studio with a limo full of fine cheeses, marvelous smoked meats and fish, luscious fruits and vegetables.  The shoot was incredibly fun.  There was Dom in each shot surrounded by one of the things he loved, great food, happy as could be.  As we finished each shot, Dom always the gracious host, even in my studio, would make everyone sit down and eat all the food from that shot.  It was like being in an Old Italian movie where the cast and crew would shoot then take a meal break together then back to shooting.  All the while, Dom would be telling stories of working with Hollywood’s elite.  I think I had at least a ten-course meal that day and loved every minute of it.

I will never forget that last enchanting day I spent with this kind and loving man, a very funny man and a man who lived life to the fullest.  I will always appreciate the gentleness he showed my daughter and niece when they stopped by and he insisted on have them take a picture with him and his beloved bird.

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NAB inspires with new ideas, techniques and equipment.

Posted: May 2nd, 2009 | Author: Lee White | Filed under: Canon, Education, Workflow, photo lighting | Tags: , , , , , , , , , , , , , , , , , , , , , , , | No Comments »

Los Angeles photographers have the NAB convention to help keep them up-to-date. Commercial photographers like me often do advertising photography with the flavor of photojournalism to make location photography seem more real including my video work. The new video equipment I saw at NAB will help with that. When I do editorial photography, I often get to do video interviews and some of the new equipment will help with that was well.

Los Angeles photographer dramatic night portraiture

Los Angeles photographer dramatic night portraiture with Canon 5D

I had some very productive chats with the following representatives and want to thank them for all their information. In chronological order Peter of Lectronics, Fred at Audio Technica, Red of Photoflex, Joey of Mathhews Studio Equipment, Greg at JVC, Douglas at Shure, Ulrich Goetze of California Sunbounce, Mike of Marshall Electronics, Bernie of Panasonic, and Jennifer of dedoweightfilm.de.

California photographers are lucky to have so many resources locally. I have been shooting video for over seven years and there is more demand for it than ever.

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Los Angeles advertising photographer Lee White focuses on healthy living.

Posted: April 29th, 2009 | Author: Lee White | Filed under: Education, photo lighting | Tags: , , , , , , , , , | No Comments »

California photographers are right in the middle of the country’s most health conscious region. Advertising photography of healthy food, year around outdoor activities and mind/body health are photographed here. Location photography is easy with endless sunny days, beautiful beaches and mountains.

Los Angeles photographer Lee White shoots healthy lifestyle - Yoga

Los Angeles photographer Lee White shoots healthy lifestyle - Yoga

Yoga studios and gyms seem to be on every block providing commercial photographers like me beautiful models for my advertising and editorial photography.

Photography hints: use cool pastel colors to make your subject’s skin tones standout. Cool colors also help present a calm quiet atmosphere.

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Los Angeles commercial photographer Lee White involvement with ESL teacher conference in California.

Posted: April 19th, 2009 | Author: Lee White | Filed under: Canon, Education | Tags: , , , , , , , , , , , , , | No Comments »

Advertising, editorial, and corporate photography is the main stay of my Los Angeles advertising photography studio’s work. Since many of my assignments as a corporate and magazine photographer include a video interview, it was natural I would be asked to help out at Ventura College and Santa Barbara City College during video projects. Being involved with photography education, I always feel privileged to assist other educators.

ESL teacher Kari Tudman presenting at CATESOL conference

ESL teacher Kari Tudman presenting at CATESOL conference

Los Angeles advertising photographer Lee White presenting at CATESOL conference.

Los Angeles advertising photographer Lee White presenting at CATESOL conference.


The CATESOL presentation was given by the well-known ESL teacher, Kari Tudman who used producing a video in class as a classroom community building project. During the class project, I assisted Kari and the students with technical advice and a second camera when needed. Kari and the students did the bulk of the work themselves and a good job at that. The two videos turned out very funny and the students really enjoyed working together. I then did a slight reedit, grading and sweetening of the projects at my Los Angeles photography studio to prepare the two videos for presentation in a large conference room. I also helped out at the presentation to make sure there were no technical problems and answer a few questions.

Photography hints: With over fifteen years of experience in photography education, I find I have benefited as much as I have contributed to any class. Take the opportunity to share your knowledge and give to your community.

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Video class for photographers starting very soon.

Posted: April 4th, 2009 | Author: Lee White | Filed under: Canon, Education, Lighting, Workflow, video | Tags: , , , , , , , , , | No Comments »

Ready to expand from still photography to HD video? Before you take the plunge, sign up for a highly informative class at Santa Monica College designed to take the photographer through all the steps of preproduction, production and postproduction while building on the skills he already has given by Los Angeles advertising photographer Lee White. By the end of the class, an experienced photographer should be able to start producing short form videos.

The class will cover DSLRs with HD video capabilities as well as traditional video cameras , workflow, treatments, estimating, planning, digital formats, camera techniques, lighting equipment and techniques, sound equipment and techniques, narrative techniques, editing with Final Cut Pro and output. At the first class, equipment from Canon, Panasonic, Redrockmicro, Marshall monitors, and Bogen are scheduled for discussion and viewing.

Photographers are particularly well place to learn the video skills that will add value to their services and a new creative outlet.

You need to act fast as there is limited enrollment contact lee@leewhitephoto.com

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Advertising photography- dramatic lighting of a Ryan PT22 classic airplane

Posted: April 2nd, 2009 | Author: Lee White | Filed under: Canon, Green, photo lighting | Tags: , , , , , , , , , , , , , | No Comments »

Classic Ryan PT22

Classic Ryan PT22


This is a location photo out of a quick edit of a recent advertising photo shoot I did, near Los Angeles, with a classic Ryan PT22 1935 airplane. The model is John Campanella, son of the well-known actor, Joseph Campanella and quite a good talent himself. I‘ll post a few from the final edit soon along with a video of the shoot.

Until then for you photo enthusiasts, I used a Canon 5d, along with a chimera soft box and Canon 580 EX strobes, with rechargeable batteries to stay green, connected by pocket wizards, again rechargeable. The sun was in and out all afternoon so this combination allowed me to move quickly and light the face beautifully just as the sun came out of the clouds. Location photography is an art in itself, so remember it is about the craft not the equipment.

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Advertising photography – On a cold winter’s morning

Posted: March 22nd, 2009 | Author: Lee White | Filed under: Canon, Lighting | Tags: , , , , , , , , , , , | No Comments »

advertising portrait
It was dark and cold in the predawn hours as I left my studio in Los Angeles for an assignment to do a beauty shoot in San Diego in tandem with a TV Commercial shoot. I arrived just as the sun broke over the distant horizon and started to warm the crew that had gathered at the production studio entrance. I have done a number of these shoots and it is always interesting to see how the Director of Photography is going to light the same talent. Besides the fact, I love to light for video when I do web interview content in conjunction with my editorial photography. Undoubtedly, sometime during my part of the shoot, some of the production crew will come by to see what I’m doing and, when I get a chance, I get to do the same on their set. For these photos, I used my Canon 5d in raw mode to give the client options for both print and broadcast use.

This time the cinematographer was Stuart Asbjornsen, who has worked on a number of feature films and TV series such as Baywatch. I had to finish my portion of the shoot before the talent could move on to Stuart’s commercial set. This meant I had to wait until I was done to see just how he was going to handle the beauty lighting for film. Would it be similar to how I light my commercial photography or vastly different?

When I finally got a chance to get over to the other set, I was pleasantly surprised how much his set up was like the set up I often use to light women. A large soft light from the side to give contouring to the face, broad front fill to soften the skin, and rims to give sparkle to the hair and make the face glow. In this case, I was using strobes and the film crew hot lights but once again it brings up the fact that it is about the craft and not the equipment. The above shot is not from the San Diego shoot but uses the same type of lighting. The San Diego images have not been published yet, so I cannot release them in my blog.

Knowing how to make attractive lighting for women is useful in all types of commercial photography whether it is for an advertising photo, editorial photo or corporate photo.

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Video-Students jumping for joy.

Posted: March 18th, 2009 | Author: Lee White | Filed under: Canon, Education | Tags: , , , , , , , , , , | No Comments »

Lee White filming the exciting conclusion of a scene.

Lee White filming the exciting conclusion of a scene.

[caption id="attachment_156" align="alignnone" width="500" caption="Lee White with students involved with a class video project. "]Lee White with students involved with a class video project.  [/caption]
Here are a couple of shots, taken with a Canon G9, during a recent video session I did at Santa Barbara City College for a non-photo class. I have been teaching and lecturing in photography classes as well as volunteering to do photography and video for non-photo classes for over fifteen years. I’m always happy to help out and find the student’s enthusiasm contagious.

In the future, I hope to see more interaction between the image making and non-image making classes so image-making students can learn how to deal with situations they will face out of school. Almost all image-makers, except a few fine art creators, have to learn how to communicate with non-image making people and become team players while not losing their individual identity. As image-makers, we are usually part of a collaboration in creating something more than just images, our images are combined with text, spoken language and music to convey a total message that communicates information and emotions about an idea, an event, a service, or a product. The sooner students can enjoy the interaction and creativity that comes with collaboration, the sooner they will be comfortable with the world after school.

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Portrait Photo-Drama at sunset

Posted: March 4th, 2009 | Author: Lee White | Filed under: Canon, Lighting | Tags: , , , , , , , , , | No Comments »

Editorial portrait

Editorial portrait

This photograph could easily be used as an editorial photo, possibly an advertising photo, and the technique could be applied to corporate photos as well.

Again, this is location photography with direct light used for impact. I photographed this portrait on the beach at sunset with dramatic clouds in the background, so I wanted to keep the crisp outdoor feel to the picture using direct light. Photographing with direct light can be challenging, but in this case it makes the woman stand out nicely from the powerful background. The portable lighting system I use allows me to adjust to the quickly changing light at sunset and move about without dealing with generators or power cords. This time I used a Canon 5D and Canon EX580. I plan ahead and always think about keeping it simple, so I can concentrate on the picture.

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Editorial Photo-Seeing the light.

Posted: March 1st, 2009 | Author: Lee White | Filed under: Canon, Lighting | Tags: , , , , , , , , , | No Comments »

editorial-portraits
This weekend while walking the dogs down to the beach, I realized I was daydreaming about two advertising photography projects I want to do. Not assignments for an advertising agency, corporate communications or editorial client, but advertising photography projects that I wanted to do for myself. I was thinking about the lighting, casting, wardrobe and propping while I’m sure others this Sunday morning were thinking about where they wanted to go for brunch or the upcoming game. I then thought about a question Ian Summers asked in one of his webinars about whether photography is your calling. Ian questions, “If assignment photography was banned in America, would you continue to make pictures?”

I already have my answer that dovetails in nicely with my last blog post on finding subjects; my answer is of course I would. Recently, I had a very pleasant lunch with some photographers including Anthony Nex, an excellent photographer. While the conversion was engrossing, I couldn’t help but notice a shaft of light that played nicely on the wall across from us in the restaurant. It slowly walked its way along the wall until, as we were leaving, it rested on an abstract painting. I asked Anthony to stand in a spot that would allow the light to play across his face and took the one shot, shown above, with my ever-present Canon G9. No matter how involving the discussion on photography was, it did not detour me from seeing another possible photograph.

It reminded me that not only are there interesting subjects all around but that it is not about the equipment, it’s about the craft. As a professional photographer, for a job, I would have had the necessary equipment to create the light I wanted if it had not been there. In fact, that will be a subject of an upcoming post. But, if photography is your passion, it is about your eye and your craft.

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